Why do so many people like newer cars with retro styling? Maybe it’s because the vehicle in question is part of a great memory they have. It could also be that the original vehicle had an impressive reputation for good looks or performance and today’s buyers are hoping to recapture those attributes with the modern model. Whatever the reasons, vehicle manufacturers seem to like these retro styles as much as drivers do, particularly when they hit on a winning combination that results in soaring sales.
In the first installment of Top Vehicles with Retro Styling,we looked at several models whose looks borrowed heavily from their ancestors. Since there’s no shortage of retro-styled vehicles that are new today or that debuted within the last several years, we decided to examine a few more.
Chevy HHR – the acronym stands for “Heritage High Roof.” Chevy’s HHR was available in model years 2005 through 2011, and if it looks strikingly familiar, it’s probably because you’re thinking about Chrysler’s PT Cruiser. According to a review in Popular Mechanics, the HHR was also designed by the PT Cruiser’s designer after he and an auto industry executive both left GM for Chrysler. On its “discontinued vehicle page,” Chevy touts the HHR’s best-in-class fuel economy at 32 mpg, resulting in more than 500 miles between fill ups. For a retro wagon like the HHR, one would expect Chevy to be highlighting the HHR’s retro good looks or other appealing features instead of staid fuel mileage.
Chevy SSR – Chevy was obviously having a “thing” in naming its retro models with three-letter acronyms back in the early 2000s. Their Super Sport Roadster supposedly took its looks from a 1950’s-era Chevy pickup. It featured a folding hard top and tonneau cover, weighed in at nearly two-and-a-half tons and was powered by an eight-cylinder, 300 horsepower engine. The SSR was available from 2003 to 2006. Sadly, or gloriously, depending on your view, it was included on Time magazine’s list of The 50 Worst Cars of All Time.
Plymouth Prowler – From 1997 through 2001, the Prowler was the baddest looking vehicle on new car dealers’ lots. Less than 12,000 were sold throughout all the model years and there were none produced for the 1998 model year. While the Prowler drew rave reviews for its radical looks and nod to 1950’s-era hot rodding, it drew an equally strong criticism for being powered by a measly V-6. The Prowler was Plymouth’s last new model before the brand disappeared altogether, and it too made Time’s list of The 50 Worst Cars of All Time.
Pontiac GTO – This one’s a bit of an oddball. If you’re going to name a car after a hardcore, ever-popular muscle car from the ‘60s, shouldn’t that new retro car at least look a little like its proud papa? Yeah, someone forgot to mention that to Pontiac, and therein lies the biggest disappointment with the 2004-2006 GTO – it looks like an unassuming family sedan. Surprisingly, underneath that sleepy exterior was a 350-horsepower, 5.7-liter V-8 and a six-speed manual transmission. But as we all know, when it comes to cars, looks do matter.
Dodge Challenger – Unlike the folks over at GM with their GTO, when Chrysler introduced the “new” Challenger in 2008, they embraced the Dodge Challenger’s original muscle-car-good-lucks from the 1970 through 1974 model years. From the hood scoops to the front grill and four headlights, the new Challengers look decidedly similar to their old-school counterparts. Those street-tough looks are backed up by some serious power in the Challenger’s top-of-the-line model that features a 6.4-liter V-8 and 470 horsepower.
Given the public’s love affair with retro-styled new vehicles, the aforementioned models most certainly won’t be the last that we see appearing on the showroom floor. Who knows? In another 50 years, maybe we’ll see a new, retro-styled Tesla Model S that borrows some from the original looks sported by its ancient ancestor.
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