As recently reported by Motrolix, Ford has made formal moves to trademark the name “EcoBeast,” an obvious reference to its massively successful EcoBoost engine line.
Filed this past week with the US Patent and Trademark Office, the application falls under the “automobiles and automobile engines” category within Goods and Services.
Here are some more details:
For the uninitiated, Ford’s EcoBoost engine can be found in its ever-popular F-150 trucks, and is known for its unique combination of power and fuel economy. It’s no surprise that “EcoBeast” has been used for some time as a nick-name by Ford enthusiasts, but what makes this new move by the company even more interesting is what comes next. Will Ford use EcoBeast as the moniker for a new line of mammoth pick-ups? A concept car? A higher-end line of engines?
Or, will the Ford Motor Company just let the trademark languish into obscurity as so many other massive corporations have done before, just to ensure no one else can use it.
What do you think?
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Read the full story at Motrolix.