The Story of Grip Clean: How Bryce Hudson Made a Product We Love

Bryce Hudson standing behind his motorcycle

Bryce Hudson

Need to get your hands clean after working in the lawn and garden? Or worse, that nasty grease from working on the rear differential? If only there were an effective product that didn’t dry out your hands. Actually, there is one: Grip Clean hand soap, created by a pro motocross rider, using dirt as a primary ingredient. And, no, this is not an ad. I first saw it on “Shark Tank” and had ordered it before the segment ended. The stuff works.

Hard work = filthy hands

Bryce Hudson knows a thing or two about being dirty. Riding any kind of motorcycle off-road will get you filthy, but ripping around a motocross course at the X Games makes for award-winning grime. Hudson took gold in his first X Games and was the youngest competitor in his class for all four of his appearances. It’s not all trophies and medals, though. In 2013, he missed a landing in competition and suffered multiple fractures to his left tibia. He missed eight weeks of competition but was still able to wrench.

“Throughout my career of being a professional motocross athlete, I always had to do my own mechanic work on my machines,” says Hudson. “And that led to having constantly dirty, greasy, sticky—you name it—kind of hands. I have always used the products that are on the market, but they would cause my skin to dry and crack or even break out in rashes.”

Hudson wanted a heavy-duty but all-natural product, but he couldn’t find one in stores. While working with chemicals all day, the last thing he wanted to put on his hands was more harsh chemicals and abrasive detergents. Synthetic cleaners were not the answer. Then he noticed something about dirt.

Bottle of Grip Clean in a garage

The big idea

“I used to use handfuls of dirt to spread onto oil spills in my garage when I made a mess. It always absorbed all the oils with ease.” Dirt is a natural exfoliant, which is why high-end salons use mud masks and baths to get their clients clean. Hudson used this same approach to develop Grip Clean as a vegetable-based blend with a dirt additive. But don’t look to your backyard for effective soap, as Grip Clean’s “dirt” is a cosmetic-grade pumice.

“This allows the dirt to go deep into the cracks of your hand to latch on hard to remove grease that would normally remain. I tried this theory in many of our test batches, and lo and behold, the product worked better at removing grease than any chemical soap on the market.”

Hudson says he tested small batches for two years to get the formulation right. “And then I gave some samples out to some fellow race teams I knew. The feedback I got back from everyone was phenomenal and everyone wanted more of the product. Suddenly I became known as the ‘soap boy,’ and the rest is history!”

Well, not quite history, as Hudson still had to learn how to do everything, from getting the formula right in larger batches to making labels and proper packaging. Initially, he made batches in his garage with a 5-gallon bucket. A Kickstarter campaign found 195 backers and proved the marketability. But it was still mainly a one-man operation at home. Since Hudson didn’t yet have the capacity to sell on a national level, he had to find an investor.

Bryce Hudson on the set of Shark Tank

Bryce Hudson appearing on Shark Tank

Shark bait

“Getting onto the TV show ‘Shark Tank’ was hands-down one of the most fun, hardest, and scariest things I’ve done in my life.” Hudson stood in line before dawn with 4,000 other people to pitch their creations to the producers. He thought his odds of being picked were low, but a few months later, Hudson was pitching Grip Clean to a nationwide audience.

“I rode my motorcycle in with my helmet on. I took my helmet off and began to give my sales pitch. Suddenly, Mark Cuban and the Sharks were laughing and interrupted me mid-speech. Little did I know I had a serious case of “helmet hair,” where my hair was completely messed up and sticking straight up.” The hair and makeup crew helped him out, and then the pitch went as planned.

Besides that quick fix, he says the pitch went pretty much as aired. Shark Lori Greiner said that the product should really be sold in stores but believed in its product enough to invest. Grip Clean took off from there.

Hitting it big

“We got a ton of orders the night of airing and sold out of product within minutes,” says Hudson. “I was ecstatic but also bummed I didn’t have more product to sell! We were approached by many large retailers all interested in carrying the product, Advance Auto Parts being one of them.

“Partnering with Advance Auto Parts is truly a dream come true. Anyone starting a company or product always has their sights set on getting it into big box retailers and stores. Little did I know how much work it takes to be ready for that moment. Advance believes in our product.”

Freestyle motocross still has Hudson’s heart, but he says he’s found a new passion in his company. Grip Clean is industrial strength but won’t dry out your hands. It’s all-natural, biodegradable, doesn’t leave a smelly residue, and it’s made in the USA. In short, it’s a gold-medal winner.

Have you used Grip Clean? Share what you think about it in the comments.

Comments

  1. Thank you guys for the write up. It came out so awesome!!! I can’t think of a better company to be working with than Advance Auto. Stop in to your local store this Saturday for a deal on the product, Super Saturday deals will be awesome!!!

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