From timeless icons to everyday essentials, Crucial Cars examines the vehicles we can’t live without.
For this first installment, Rural Tales hitches a ride with the workhorse of the ages: The Ford F-150.
37 years as the top-selling truck.
A major redesign for 2015 that has tongues wagging.
Why do so many truck buyers have a love affair with Ford’s F-150 and Ford trucks in general? Perhaps because like most F-150 drivers, these trucks just work. And that’s not to say that other trucks don’t, because I’m certainly not trying to start a war of words among my fellow truck drivers and loyal Ram, Silverado and Tundra enthusiasts.
The Ford F-150 is the workhorse of choice for countless professionals and weekend warriors alike who need dependable towing and hauling power for a reason. Consider the 2000 F-150 as an example. It’s 5.4-liter V-8, 16-valve, fuel-injected engine delivers 205 horsepower at 4,950 RPM and 255 foot pounds of torque at 3,700 RPM, for a maximum towing capacity of 7,500 pounds – more than enough to get most jobs done. Couple that power with its hefty size – a 3,923-pound curb weight and a 5,600-pound gross weight and a nearly 120-inch wheelbase – and you have a towing and hauling machine that can stand up to tough conditions and looks good doing it. Those good looks are courtesy of periodic F-150 body redesigns that refresh its image without losing the iconic body style that makes it instantly recognizable.
Ford’s continuing success with its F-150 can be traced, in part, to its experience designing and building trucks that drivers want. The F-150 wasn’t Ford’s first pickup. That honor falls to Ford’s 1925 Model T and the more than 33,000 Model T “runabouts” it built with a pickup truck body and sold for $281.The F-150 name didn’t arrive on the scene until 1975, following the F-100’s introduction in 1953 and the F-series creation in 1948 with the F-1 half-ton pickup. Those early F-series pickups were available with just two engine options – a 95-horsepower, 226 cubic-inch, inline six or a 100 horsepower, 239 V-8.
Changes in options through the years helped keep Ford’s F-series fresh, with perhaps one of the biggest changes occurring in 1959 with the availability of four-wheel drive. That’s such an important feature because for many early pickup-truck drivers, they drove a truck for one reason – they had to. Whether they made their livelihood in farming, construction, or some other industry that required hauling or towing, those early trucks were, undoubtedly, work trucks.
Contrast that with today’s pickup owners. While many still choose the F-150 for work, countless others drive it because of the convenience and flexibility it offers – a car-like ride and interior with heated seats, 360-degree cameras, power moon roofs and LED lighting that can still haul and tow when needed, and do it in style. Yet another reason many drivers choose the F-150 and tend to hang onto them is that they’re easy to work on, particularly with a little guidance from the pros when you need it, and the continuing availability of parts and accessories for it.
What has people talking about the latest F-150, however, is Ford’s introduction of an all-aluminum cab, front-end, bed and tailgate. This aluminum body, still resting on plenty of high-strength steel in the frame and underbody, helps the F-150 shed 700 lbs. and increase its fuel efficiency. Anticipating truck drivers’ and F-150 lovers’ wariness about aluminum’s perceived strength in a truck that’s supposed to be Ford-tough, Ford’s been positioning the 2015 as being built with “military-grade aluminum alloy and high-strength steel,” and having undergone more than 10 million miles of brutal testing in real-world conditions before the first truck rolled off the assembly line.
The 2015 F-150’s new, 8-inch “productivity screen,” which provides a steady stream of data about the truck’s performance and driving conditions, is a far cry from early truck drivers’ understanding of productivity , but then again, they were more accustomed to throwing wood in their truck bed, instead of polishing it inside an air-conditioned cab.
Rest assured, Ford’s got it right with their new F-150. After all, they have the pickup truck experience as well as the incentive and pressure not to disappoint millions of die-hard Ford fans. No one at Ford really wants to be “that guy” responsible for breaking a 37-year tradition as the top-selling truck, even though there are probably an equal number of loyal Chevy and Dodge fans just waiting for that to happen.
Which truck do you use?
Are you an F-150 fan? Or, do you drive a Ram, Silverado or Tundra? Let us know your thoughts in the comments below.
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