Three cheers for the red, white and blue! As the fourth of July rolls around, we gearheads gathered ’round the garage to reflect on what American car makers have done to wave the old flag. Perhaps unsurprisingly, some of them rolled out a handful of celebratory editions during the 1970s. Why then? We’re guessing it was the fact that the Bicentennial, the 200th anniversary of our country’s Declaration of Independence, took place during that decade — the year 1976 to be exact.
Four years before the Bicentennial, the 1972 Olympic Games took place. The summer games in particular were filled with triumph and tragedy. American swimmer Mark Spitz took home an incredible seven gold medals, a record that stood for thirty six years. Sadly, those Olympics were sullied when a Palestinian terrorist group broke into the games and ultimately ended up killing 11 Israeli athletes and coaches. Prior to this roller coaster ride of Olympic emotions, Ford rolled out its patriotically-themed pony cars.
In the spring of 1972, just before the start of those summer games, Ford introduced “Sprint” editions of its Pinto, Maverick and Mustang models. Built to honor the 1972 American Olympic team and designed to inspire both patriotism and sales, these cars featured eye-catching red, white and blue color schemes. The body was essentially finished in a white and blue two-tone, with red pin striping separating the two colors. The interior was done up in white and blue as well. Additionally, 50 Sprint edition Mustang convertibles were built for use in the 1972 Cherry Blossom parade, an event held in Washington D.C. every spring. Underneath, the cars were unchanged, meaning one could wheeze along in a Pinto with a 54-horsepower 1.6-liter four or swiftly “sprint” away from a stoplight challenger in a Mustang packing a 351 High Output V8, making a strong-for-the-era 275 horsepower.
Baseball, hot dogs, apple pie and Chevrolet
Two years later, it would be Chevrolet feeling the patriotic vibe. For 1974, Chevrolet launched a clever TV commercial with a song capturing four things (see subtitle above) that Americans ostensibly loved. With a jingle that would prove to be one of the most popular in advertising, that ad would go on to serve the company for quite some time.
That year, to further the patriotic sentiment, Chevy offered the “Spirit of America” package on its Vega, Nova and Impala models. As expected, a red, white and blue theme prevailed. White exterior paint was standard on all except the Impala, which offered a choice between white and a dark blue hue. Red, white and blue stripes added more exterior pizzazz while inside, all three had white vinyl upholstery with red or blue carpeting.
America’s last convertible (for five years, anyway)
The Bicentennial year (1976) was full of celebrations for America’s 200th birthday. Setting off fireworks of its own was Cadillac, the only American carmaker offering a convertible that year. Due to dwindling sales of convertibles and the increased governmental safety standards (such as roll-over protection) said to be looming on the horizon, every American car maker except Cadillac, with its Eldorado model, had by then abandoned the convertible segment.
To seemingly celebrate not only America’s bicentennial but also the philosophy of capitalism, Cadillac decreed that the final 200 Eldorado convertibles made would be “Bicentennial Edition” models. Wearing white paint with tasteful blue and red pinstripes, these loaded and pricey Eldos also sported white leather upholstery with red piping to go with the red dash and carpeting.
As we now know, these ended up not being America’s last convertible. Just six years later, 1982 saw the comeback of the American convertible in the form of the Buick Riviera and Chrysler LeBaron/Dodge 400 twins, meaning the U.S. had gone just five years without a convertible new car offering. Subsequent years saw more drop tops debut, including, in 1984, Cadillac’s resurrected Eldorado convertible.
Editor’s note: Keep your ride running true-blue with parts, tools and accessories from Advance Auto Parts.