Giving Thanks for Automotive Experiences

With Thanksgiving and the holidays around the corner, our Store Team Members are giving thanks. We asked them to share the automotive experiences for which they're most grateful, and we were truly inspired by what has shaped their paths. Whether it … [Continue reading]

How to Protect a Car from Winter Road Treatments

Winter wheels

Winter is coming. Many of us have already started switching on the heater immediately after start-up and impatiently waiting for warm air. The season takes a toll on us, no doubt, but it's equally harsh on our vehicles. Preparing for winter is an … [Continue reading]

Why Do Car Batteries Die in Winter?

Car battery

Few things are more frustrating than climbing into a cold, snow-covered car or truck only to hear the dreaded “click-click" of a dead battery. It happens to the best of us. But why does a car battery's life seems to end more frequently in winter? … [Continue reading]

Racing 101: Your Guide to Street-Legal Rally Racing

OPTIMA's Search for the Ultimate Street Car

Rally racing looks like a blast, but the costs often seem prohibitive to drivers with a casual interest. What many don't realize is there's a rally for everyone, from affordable local charity drives to national competitive events. They can be a great … [Continue reading]

When Speed Perks Members Meet NFL Pros

terry_u

  We're big fans of getting together with our customers to talk cars. It's always a good time, and some of the stories that get shared... well, let's just say we've all made a few DIY mistakes. Our parties are such a blast that a few NFL … [Continue reading]

Quick Ways to Improve Your Interior Car Lights

LED_Strip_Kits-17__28retouched_29.jpg

Daylight Saving Time ends this month, which means you'll be spending more time driving in the dark. You know what we're talking about: long evening commutes, running errands at twilight, or starting your car before the sun shows up. While you can't … [Continue reading]

Celebrating 15 Million Speed Perks Members

Speed Perks 15 million member Infographic

When we started Speed Perks two years ago, we couldn't have imagined that we'd hit 15 million members. Thanks to you, we've done it! To join us in the celebration, take a look at what our dedicated community of drivers have achieved. We're … [Continue reading]

Our Forefixers: The Innovators Behind Brakes

August_and_Fred_Duesenberg__1925.jpg

Mercedes-Benz is a global luxury brand that needs little introduction. But how much do you know about Bertha Benz, the wife and business partner of founder Karl Benz, who is often credited as the inventor of the brake pad? She and a handful of other … [Continue reading]

Weird Car Problems: The Explained and Unexplained

photo-1431223768934-5f53d42100b2.jpeg

Frantzou Fleurine/Unsplash Driving on a dark, foggy road past a graveyard in the middle of nowhere, you may feel a bit uneasy at your creepy surroundings. But you should never feel unease about your vehicle's maintenance and reliability. Wise … [Continue reading]

Halloween Hacks for Getting the Gross Out of Your Ride

photo-1463676729155-c55ff26c49b0.jpeg

If you find your car covered in blood and mysterious goo this month, don't rush to call CSI. It's the witching hour, or—ahem—Halloween 'season,' and that means your vehicle has seen some action as a creepy carriage for costumed critters or as a … [Continue reading]